Wednesday, March 26, 2008

Nine taking the fight to Seven


It is great to see Channel Nine getting serious about the ratings, launching an impressive post-Easter line-up in competition to a number of debuting shows on Seven, the current Number 1 television network in Australia.

From Sunday Nine moves CSI to 8:30PM going head to head with Grey’s Anatomy followed on Nine by Without A Trace which is up against Brothers And Sisters. Seven’s Grey’s and Brothers have struggled to capture 2007 ratings figures while CSI has been constantly beating Desperate Housewives on Mondays.

Nine may struggle in the earlier part of the evening with Georgie Parker’s Animal Emergency so far failing to fire, similarly Royal Flying Doctor Service is hurting the network which is up against the returning series, Gladiators.

Gladiators will probably have initial success but will not sustain a large enough audience that will encourage a second new series. Police Files Unlocked and My Name is Earl will come up against 60 Minutes which has proven fragile in its opening weeks of the new season, not commanding the same numbers the show is use to.

Ten also take the fight to Sunday’s with The Biggest Loser, So You Think You Can Dance and the return of Rove, mixing things up and making the viewers’ choice difficult.

Monday’s are also becoming competitive with Nine offering an alternative to Border Security/Serious Crash Unit double act, launching a new Quizmaster in a new Quiz Game, The Power of 10 hosted by Today weatherman Steve Jacobs at 7:30PM followed by the second series of Sea Patrol and CSI: NY.

The Sea Patrol versus Desperate Housewives battle will be interesting to note because Ten’s option of the Melbourne International Comedy Fest Gala will struggle.

Tuesday’s will still be a struggle for Nine but with a glimmer of hope at 8:30PM with Ramsay’s Kitchen Nightmares which has for the last two weeks been the most popular show of its timeslot even beating Seven’s It Takes Two but that did nothing towards helping Nine win the night as it was beaten by Seven and Ten on Tuesday March 25 with The Moment of Truth bombing with only 725,000 viewers and Terminator fairing even worse with 661,000 viewers.

Wednesday’s are still Nine with Underbelly delivering a victory in all markets where it is shown but The Chopping Block at 7:30 has struggled up against RSPCA: Animal Rescue & The Real Sea Change on Seven but at 8:30PM Seven raise the white flag asking their viewers to turn over to Nine as they show movies instead.

Thursday’s should become more interesting with Seven scheduling Samantha Who and How I Met Your Mother from 7:30 followed by The Ghost Whisperer going head to head with Nine’s Getaway and new found success, Ramsay’s Kitchen Nightmares.

Friday’s will be won by Seven who still screen Better Homes and Gardens and either movies/AFL depending on the market while Nine backs their Rugby League/movie combination.

Saturday has been proving to be the deciding night for television which is become very competitive and Seven is becoming very aggressive returning The Great Outdoors followed by Michael Palin’s New Europe, Lewis and Forensic Investigators which is up against Nine’s Australia’s Funniest Home Video Show which has failed to fire with Shelly Craft as presenter and movies.

Nine should perform well next week and could possibly win the week. Sunday, Monday, Wednesday and Thursday nights appear possible nights that Nine could win while Tuesdays will struggle with Moment of Truth and Terminator and Saturday’s are anyone’s guess.

Nine’s biggest problem has been the 7-8:30PM slot which has not been served well by Two and a Half Men which screens weeknights at 7 and then a host of other shows from Monday-Friday which are continually being beaten by Seven and sometimes Ten.

So far Nine have had, A Year With the Royal Family on Monday’s which has now been replaced by The Power of Ten. Tuesdays Nine have tried Monster House, 20 to 1 and now The Moment of Truth which surely will be axed if not all ready.

The Chopping Block has not fired on Wednesday’s and Getaway has been bouncing around the one million mark like a yoyo despite still being Nine’s most successful 7:30PM program.

Temptation is coming back which should increase numbers from 7-7:30 but it will never defeat Home and Away. Whilst in the 7:30-8:30 slots Nine still has McLeod’s Daughters, The Farmer Wants A Wife to return and possibly yet another installment of 20 to 1.

New series which could feature in these open slots include Domestic Blitz to be hosted by Scott Cam and Shelly Craft but this could end up being Nine’s 6:30PM Sunday night show which has also struggled having tried This is Your Life and now the Animal Emergency/Royal Flying Doctor Service is not flying so high with the ratings.

Search and Rescue, Fire 000, The Waiting Room, Hole in the Wall, The Salon, I Know My Kid’s A Star are possible 7:30-8:30PM shows.

Nine will be crossing their fingers and hoping The Power of Ten delivers because the above list do not look threatening. Perhaps Nine should look at what has worked in the past, dare I say Burke’s Backyard, Hey Hey It’s Saturday or maybe even Backyard Blitz.
The sleaves have been rolled up and the gloves are on, the ratings battlefield is about to get very interesting.

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