2GB and 2DAYFM own Sydney Radio

Sydney Radio Ratings 2, Sunday January 17 - Saturday March 15, 2008

2GB still reigns the airwaves in Sydney (13.2%) after the second survey results whilst 2DAY FM (11.6%) increase their lead over NOVA and ABC 702 (10%) still stand in double figures.

Despite 2GB’s dominance, they are down 1.7% to the first survery whilst key breakfast and morning shows hosted by Alan Jones (16.5%) and Ray Hadley (15.3%) are down by almost 2.5% each but daylight is their closest challenger.

Having said that, Adam Spencer goes from strength to strength as an AM alternative, increasing his breakfast share to 11.3% while new Morning’s Presenter, Deborah Thomas held her audience but aftrenoon’s and drive are down but new evenings presenter Andrew Daddo has impressed (10.6%), the second most popular evening show behind the 2GB combination of Murray Wilton and Brian Wilshere.

2UE’s Mike and Sandi experiment dropped another percentage point (5.9%) but the station is up 0.2% overall with Tim Webster’s Afternoon Show (5.2%) increasing by 0.5%, John Stanley’s drive show (6.1%) increasing by 1.6% and Stuart Bocking (7.6%) up 0.4% proving to be the stations number one weekday show.

On the FM band, 2DAYFM are continuing to beat NOVA with the Kyle and Jackie O Brekafast show (12.3%) increasing it’s lead by 1.4% while NOVA’s Merrick & Rosso & Kate Rithcie (7.5%) dropped 0.7%.

2DAYFM hold 11.6% of the total audience share with Hamish & Andy (13.2%) being the most popular Sydney drive show followed by ABC 702’s Richard Glover. NOVA’s drive show, The Wrong Way Home (9.9%) which recently added former Get This! Co-host Ed Kavalee to it’s team dropped ratings by 0.2% while Triple M, WSFM and Mix hover around the 6-7% mark.

The second ratings results tell a lot to station programmers because listeners have now had two months to make up their mind on whether newcomers are worthy of listening to or to stick with the proven formulas.

Austereo will be happy with 2DAYFM’s Kyle and Jackie O, who are still the most listened to Breakfast Show for the stations demographic while the Hamish & Andy juggernaut have re-signed for three more years setting the station up for a successful 2008.

NOVA would be slightly worried that the addition of Kate Ritchie to breakfast has altered ratings, the wrong way but there is still time for Kate to settle into her new gig.

2GB look to have weathered any onslaught from a NEW 2UE line-up who are struggling to find an audience but GB will welcome a challenge from the public broadcaster whose presenter’s will surely be on the radar of 2UE executives.

2008 is shaping up as a 2GB, 2DAYFM domination of their respective brands. Note neither station made any changes to their week-day line-up’s from last year, except Jim Ball’s defection from GB to UE this month.