From tomorrow morning Jim Ball will host New Day Australia on 2UE.
Midnight until 5:30AM, Ball will bring his successful and Number 1, top rating over-night show to the embattled Sydney station.
Ball replaces Clive Robertson who left 2UE in February but Ball's decision to leave 2GB is bizarre considering he was on Sydney’s Number 1 AM station and his overnight show was the highest rating.
Perhaps Ball’s appointment will improve weekday ratings or maybe he is biding his time and has been promised a better slot, perhaps evenings if Stuart Bocking fails.
2UE have other personalities capable of presenting the mid-dawn shift such as Glenn Wheeler, News Director Clinton Maynard or Saturday Night host, Ian McRae. The latter two have been hosting the show, alternating with John Kerr since Robertson left.
Perhaps Wheeler perceives his presentation is better than the wee smaller hours plus his television commitments with Seven’s, The Morning Show while Ian McRae runs a successful radio training school.
Maynard is still a raw presenter and may have been considered to be too inexperienced to sustain an overnight audience.
Other overnight possibilities include George & Paul’s roving reporter, Peter Higgins who presented a few mid-dawn’s in 2007 with no reward. Despite having interesting topics of conversation and a very likable approach to the show, Higgins has not been heard on the overnight show in some time.
Whatever Ball’s decision is to move to UE, probably monetary, he will hope to assist the weekday line-up which has struggled so far in 2008.
If ratings do not increase expect Fairfax to make some changes and the personalities who are currently not presenting shows or presenting shows in time-slots that they believe are ‘beneath them’ might actually be behind the microphone at a time they want sooner than they think.
Midnight until 5:30AM, Ball will bring his successful and Number 1, top rating over-night show to the embattled Sydney station.
Ball replaces Clive Robertson who left 2UE in February but Ball's decision to leave 2GB is bizarre considering he was on Sydney’s Number 1 AM station and his overnight show was the highest rating.
Perhaps Ball’s appointment will improve weekday ratings or maybe he is biding his time and has been promised a better slot, perhaps evenings if Stuart Bocking fails.
2UE have other personalities capable of presenting the mid-dawn shift such as Glenn Wheeler, News Director Clinton Maynard or Saturday Night host, Ian McRae. The latter two have been hosting the show, alternating with John Kerr since Robertson left.
Perhaps Wheeler perceives his presentation is better than the wee smaller hours plus his television commitments with Seven’s, The Morning Show while Ian McRae runs a successful radio training school.
Maynard is still a raw presenter and may have been considered to be too inexperienced to sustain an overnight audience.
Other overnight possibilities include George & Paul’s roving reporter, Peter Higgins who presented a few mid-dawn’s in 2007 with no reward. Despite having interesting topics of conversation and a very likable approach to the show, Higgins has not been heard on the overnight show in some time.
Whatever Ball’s decision is to move to UE, probably monetary, he will hope to assist the weekday line-up which has struggled so far in 2008.
If ratings do not increase expect Fairfax to make some changes and the personalities who are currently not presenting shows or presenting shows in time-slots that they believe are ‘beneath them’ might actually be behind the microphone at a time they want sooner than they think.
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