That is what they claim but with only 5.6% of the audience share, is anyone listening?
Unfortunately the embattled station got a whole lot worse with the first Nielsen Radio Ratings survey results losing 1.7% which indicted the network was now in 2CH (5.4%) territory.
Life after John Laws has hindered the station not helped as they predicted it would. Schedule changes from breakfast through drive were made in attempt to freshen the schedule but it has sent the ratings downward.
When the line-up was revealed in January I held reservations about the new schedule and these have been proven with the first rating results.
Breakfast was a public dilemma after Peter FitzSimons announced he was leaving Mike Carlton last year along with Lawsie. I think Fitz got out at the right time as the platform that Carlton and new partner Sandi Alioisi have created has sent the station backward dropping 0.8% of its audience to new lows of 6.8%.
Mike and Sandy will take some time to find their feet but they need a quick turn around now because its advertising revenue will dip significantly with a smaller audience share.
Steve Price is presenting a polished and informative magazine show which is different and covers a wide array of topics throughout the mornings. Unfortunately he too has lost ground losing 2.1% of Laws’ audience hovering around the 5% mark. His show is better than what his figures indicate with none of the negative ranting, raving and whingeing that you here with Ray Hadley.
2GB have the edge with Alan Jones taking an unbeatable lead lifting his share by 5% peaking at 19.1. It has paid off for 2GB by working Jones until 10AM allowing Hadley to go through until 1PM which has an affect over three conventional rating blocs.
Tim Webster faced the largest decline of previous audience share, shading 2.6% to be at 4.7 beaten by 2CH but this comes as no surpirse. I don’t like his show and I don’t like his presentation style in the afternoon. He would be better suited to Breakfast or Drive but I don’t think he would excel in either of those.
Webster comes across tongue-tied showing signs of being unprepared and a colloquial speaking style using terms such as ‘ya’ which some may argue is more conversational, but not on a major metropolitan AM talk back channel like 2UE.
John Stanley also suffered a decline in drive ratings being the lowest rating shift on 2UE losing 2.3% of Steve Price’s share to take the slot to only 4.5%, exactly half the number of listeners as 2GB opponent Philip Clark. Drive is not his show. When Stanely was doing the afternoon show, he was excellent and is best suited their. Stanley covers politics well but the strength of his personality is restricted in Drive where it previously excelled in afternoons.
2UE will not take any drastic action now and change the schedule but they will have to make changes if the ratings do not improve by the years end.
Perhaps Carlton should have been allowed to walk at the end of 2007 and the murmurs that Ray Martin trialled for John Laws shift, if confirmed should have been activated because 2UE need a new injection and a big personality.
Whether Martin is capable of being the saviour or perhaps Andrew Denton wanted to dabble in commercial radio, some alternatives need to be sought. Otherwise Angela Catterns presented a successful ABC Breakfast program before defecting to VEGA, maybe she is an option.
2UE may have to do what 2GB did to them and somehow unearth Ray Hadley from 2GB and sign him on to 2UE breakfast but Hadley would not move, he has the most successful morning show in New South Wales, the Rugby League and the Olympics.
Expect changes in St Leonards perhaps as early as mid year if things don’t approve, salaries will be reviewed, staff will be axed and change will be made.
Unfortunately the embattled station got a whole lot worse with the first Nielsen Radio Ratings survey results losing 1.7% which indicted the network was now in 2CH (5.4%) territory.
Life after John Laws has hindered the station not helped as they predicted it would. Schedule changes from breakfast through drive were made in attempt to freshen the schedule but it has sent the ratings downward.
When the line-up was revealed in January I held reservations about the new schedule and these have been proven with the first rating results.
Breakfast was a public dilemma after Peter FitzSimons announced he was leaving Mike Carlton last year along with Lawsie. I think Fitz got out at the right time as the platform that Carlton and new partner Sandi Alioisi have created has sent the station backward dropping 0.8% of its audience to new lows of 6.8%.
Mike and Sandy will take some time to find their feet but they need a quick turn around now because its advertising revenue will dip significantly with a smaller audience share.
Steve Price is presenting a polished and informative magazine show which is different and covers a wide array of topics throughout the mornings. Unfortunately he too has lost ground losing 2.1% of Laws’ audience hovering around the 5% mark. His show is better than what his figures indicate with none of the negative ranting, raving and whingeing that you here with Ray Hadley.
2GB have the edge with Alan Jones taking an unbeatable lead lifting his share by 5% peaking at 19.1. It has paid off for 2GB by working Jones until 10AM allowing Hadley to go through until 1PM which has an affect over three conventional rating blocs.
Tim Webster faced the largest decline of previous audience share, shading 2.6% to be at 4.7 beaten by 2CH but this comes as no surpirse. I don’t like his show and I don’t like his presentation style in the afternoon. He would be better suited to Breakfast or Drive but I don’t think he would excel in either of those.
Webster comes across tongue-tied showing signs of being unprepared and a colloquial speaking style using terms such as ‘ya’ which some may argue is more conversational, but not on a major metropolitan AM talk back channel like 2UE.
John Stanley also suffered a decline in drive ratings being the lowest rating shift on 2UE losing 2.3% of Steve Price’s share to take the slot to only 4.5%, exactly half the number of listeners as 2GB opponent Philip Clark. Drive is not his show. When Stanely was doing the afternoon show, he was excellent and is best suited their. Stanley covers politics well but the strength of his personality is restricted in Drive where it previously excelled in afternoons.
2UE will not take any drastic action now and change the schedule but they will have to make changes if the ratings do not improve by the years end.
Perhaps Carlton should have been allowed to walk at the end of 2007 and the murmurs that Ray Martin trialled for John Laws shift, if confirmed should have been activated because 2UE need a new injection and a big personality.
Whether Martin is capable of being the saviour or perhaps Andrew Denton wanted to dabble in commercial radio, some alternatives need to be sought. Otherwise Angela Catterns presented a successful ABC Breakfast program before defecting to VEGA, maybe she is an option.
2UE may have to do what 2GB did to them and somehow unearth Ray Hadley from 2GB and sign him on to 2UE breakfast but Hadley would not move, he has the most successful morning show in New South Wales, the Rugby League and the Olympics.
Expect changes in St Leonards perhaps as early as mid year if things don’t approve, salaries will be reviewed, staff will be axed and change will be made.
4 comments:
Good analysis of the situation! Excellent writing!
what rubbish.....whoever wrote this can't even spell basic words...their instead of there and others. as for steve price??? ever seen him on tv???? check out the nose .......leon delaney would be a huge improvement. no wonder everyone calls him "cut price" goodbye 2UE, laws must be laughing....ray hadley??? pathetic is too kind a word.....surely sydney can come up with better??? or is laws the last of real broadcasters....
wow
Who knows where to download XRumer 5.0 Palladium?
Help, please. All recommend this program to effectively advertise on the Internet, this is the best program!
Post a Comment