The first official radio ratings results are set to be released this week with all the Sydney radio stations itching to know if their big changes in 2008 have made any difference to their listener numbers.
AM
2UE executives will be stressing most after their have been changes to all of the daytime lineup. Mike Carlton and Sandi Aliosi at breakfast will be hoping to have stolen some of Alan Jones and Adam Spencer’s audiences.
The Morning shift is equally as important as Steve Price will be looking to make improvements on the numbers that John Laws retired with and has the opportunity to do so with the negative attention new ABC Morning host Deborah Cameron has been subject too. Or will 2GB's Ray Hadley extend his lead?
FM
NOVA will be hoping Kate Ritchie’s arrival on Merrick & Rosso’s breakfast show has improved ratings while Triple M will soon know if The Shebang are delivering in their breakfast slot otherwise it’s still Kyle and Jackie O.
The surprise packet could be MIX 106.5 who signed Sonia Kruger and Todd McKenny to their breakfast slot and may have made some impact.
Drive is equally important as Hamish & Andy dominate this shift on 2DAY FM but NOVA will be hoping the earlier start to their drive show has paid off but the addition of Ed Kavalee will not be reflected until the second ratings survey.
Triple M will also be crossing their fingers with Wil & Lehmo who have so far failed to make an impact on the ratings while WSFM moved Jonathan Coleman and Julia Zemiro to drive in an attempt to increase listeners.
Predicitions
* 2GB will still be Sydney's Number 1 radio station and 2DAY FM will still by the top rating FM station.
* 2UE will increase ratings slightly across breakfast and mornings but it will be slight, possibly 0.5-1%
* NOVA breakfast ratings will increase and so will MIX 106.5
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1 comment:
I don't imagine there'd be too much celebrating at 2UE today. With the exception of Breakfast which is steady, the rest of the station has bombed. Bring out the suicide pills, I'd say.
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