At 1:27PM today on Fox Sports 3 in an ad break for the New Zealand v England One Day International match, there was an advertisement for Channel Nine's The Chopping Block. I have seen many ads on free-to-air television for Foxtel but never one on Foxtel for the commerical stations.
Is this a new beginning for advertising and are the commerical networks realising the impact of pay television?
I wonder why Nine would want to advertisie The Chopping Block on Foxtel, yet alone on Fox Sports in the middle of an International cricket match that does not feature Australia.
So the demographic that Nine are pitching The Chopping Block is layered and expansive. I wouldn't consider that International cricket fans would ultimately be one of Nine's largests segments rather the Lifestyle Channel or Food channels might have been their demographic.
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