Sunday, September 14, 2008

Talk radio shines as 2GB grow thanks to the Olympics, even without Alan Jones


Jason Morrisson (15.7%) has continued to grow Alan Jones audience (up 1.1%) whilst Jones has been absent battling prostate cancer. Thanks to the Olympics, 2GB remain Sydney’s Number 1 radio station with 13.4% of the commercial share with 2DAYFM (12.1%) second, up 1.3%.

ABC 702 (9.0%) held onto third despite dropping 1.6% to be just ahead of NOVA (8.6%) and 2UE (7.3%).

Triple M (5.2%) continued to head southwards (down 0.4%) and VEGA (4.4%) decided to join them (down 0.9%) for this survey as the trend was reversed for WSFM (6.7%) who grew by 1.3% and MIX (7.0%) who increased 0.2%.

Tony, Bec and Mikey on VEGA’s Breakfast is in trouble with only 3.4% of the share while Mix Mornings with Sonia and Todd are performing as poorly as the all ready axed Shebang, both 4.7%, so is the writing on the wall for Sonia and Todd?

2DAY FM’s Kyle and Jackie O (12.1%) held onto second in breakfast followed by ABC 702’s Adam Spencer (10.2%), NOVA’s Merrick and Rosso and Kate Ritchie (9.7%) and 2UE’s Mike and Sandy (7.3%).

Drive was all 2DAYFM’s Hamish and Andy (15.9%) with ABC 702’s Richard Glover (9.9%) second. NOVA’s The Wrong Way Home (8.8%), 2GB’s Phillip Clark (8.7%) and MIX 106.5’s Lars Peterson (8.2%) also did well.

Nights were understandably belonging to 2GB (18.1%) with the coverage of the Olympics followed by the Love God, Richard Mercer (9%) on MIX and 2UE’s Stuart Bocking (8.5%).

With Alan Jones back to work on Tuesday morning it will be business as usual for 2GB who continue to dominate the Sydney Radio Market while 2DAY FM continue to ‘own’ the FM band.

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