It's all about Seven

Another week and another victory to Channel Seven (29.4%) but as the op_inion predicted the gap was closed by Nine (26.7%). Seven’s domination is led by Australian dramas Packed to the Rafters and City Homicide as well as all their factual documentary programs which have become synonymous with Seven’s brand.

Find My Family, Medical Emergency, RSPCA Animal Rescue, Border Security, The Force, Crash Investigation Unit are winning Seven the key 7:30-8:30PM slots Monday-Wednesday.

The reality television genres bubble has definitely now burst with Dancing with the Stars only debuting with 1.3 million viewers last week and Make Me A Supermodel failing to fire for Seven.

It’s all Australian drama and factual entertainment that is putting bums on seats for Seven and the formula is working.

Nine’s most popular program was 60 Minutes but Nine News and A Current Affair are continually thrashed by Seven News and Today Tonight amidst rumours that Eddie McGuire may soon be permanently in the ACA hot seat as Tracy Grimshaw may find herself on 60 Minutes.

Seven wins the week with their Monday-Wednesday schedule where Nine struggles but they will be banking on Gordon Ramsay to save them when a new season of Kitchen Nightmares: USA launches tomorrow night at 8:30PM.

Tuesdays have always been a problem for Nine who use to surrender the night when Seven screened Dancing with the Stars. Wipeout started to reverse that trend and the Two and A Half Men does OK but does not impact Rafters or NCIS.

At the moment Nine is surrendering Wednesdays by showing movies but that will change when Fringe launches this month, a gamble that the network needs to take.

Other notable performances last week were Domestic Blitz which defeated The Outdoor Room, The Strip debuting with 1.45 million viewers and Rush who had 1.1 million viewers of their own.