Monday, September 15, 2008

Sunday swings back to Nine


Will he or won’t he? The man on everybody’s lips, Peter Costello helped 60 Minutes and Channel Nine win Sunday night. It was a big win for Nine who relegated Seven to third place with Nine dominating the News (1.638 million), Battlefronts (1.286 million) and 60 Minutes (1.7 million) to win the night.

Jamie Durie’s The Outdoor Room was softened, with only 1.187 million viewers and Outback Wildlife Rescue had just over the million but it is Seven’s decision to move Dancing with the Stars to Sunday night’s that will have the network most concerned.

Once hosted by Daryl Summers, the show pulled on average two million viewers per week but on Sunday’s with Daniel McPherson the show last night only captured 1.167 million viewers. Still far from a failure but not competitive enough to challenge Nine’s 60 Minutes or Ten’s Australian Idol which itself had 1.224 million viewers.

Encore episodes, in other words, repeats of Thank God You’re Here are rating extremely well for Ten, last night claiming 1.136 million viewers itself, helping Ten to finish second but makes you wonder why Working Dog are not producing a series this year.

The night looked like this:
Nine: 29.8%

TEN: 22.8%

Seven: 22.5%

ABC: 19.6%

SBS: 5.3 %

OzTam

ABC’s Midsummer Murders finished in the Top 10 with 1.233 million viewers and so did Doctor Who with 1.169 million viewers.

Seven’s problem came with Private Practice which in its series return, bombed at 9:30PM only able to hold 722 000 viewers. It must be remembered that Nine had CSI: Miami in all states except Victoria who finally screened the first two episodes of Underbelly.

Despite most Victorians had allegedly all ready seen Underbelly illegally, the blockbuster series was still able to capture almost 600 000 viewers in Melbourne alone.

With Nine’s impressive start to the week, it should be a closer race this week but Seven will still win Monday and Tuesday but Wednesday could be more competitive if Fringe lives up to its expectations.

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