Sunday, April 20, 2008

Nine’s back on top

Amidst the drama and continued negative publicity about failed programms and ‘bonings’, Channel Nine have bounced back and won Week 8 of the official ratings in 2008.

Nine 28.2%
Seven 27.4%
Ten 22.2%

Figures from www.tvtonight.com.au

As the ratings now stand, its Seven with 4 wins, Nine with 3 and a week that was a dead tie by Nine. Mediaspy.org reports that Nine is overall ahead by 0.1% in 2008.

60 Minutes bounced back last week with a healthy victory, David Attenbrough’s Life In Cold Blood repaired some of the Monday night damage done by The Power of 10. Sea Patrol held their audience. Ramsay’s Kitchen Nightmares rated highly on both Tuesday and Thursday nights while Canal Road debuted with over one million viewers following Underbelly.

Seven have today launched an aggressive and clever advertising campaign in the Sydney papers showing images of key moments in Grey’s Anatomy, Brothers & Sisters, Desperate Housewives as well as the final of It Takes Two on Tuesday night.

Whilst ratings this week for Seven saw Gladiators head downwards as well as Brothers & Sisters, Dirty Sexy Money and Wednesday’s with James Bond films and disastrous Thursday’s.

It could be closer this week with some key moments in Seven’s programs but Nine seem to be gaining momentum.

Things could be mixed up even more with the announcement and publicity in today’s Sunday Telegraph that the Tim Campbell hosted, Million Dollar Wheel is set to debut on Nine next month as an alternative to Seven’s Deal or No Deal.

If Nine are able to capture the news lead-in it is believed this will translate into higher figures for the news bulletin and A Current Affair.

Bring on Week 9!

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