I might sound like a broken record but then again a broken, scratchy record might sound better than what we are currently hearing on Austero’s little brother, Triple M but where are they heading?
A decision was made to abandon ship and enter time machine in an attempt to wind back the clock and once again play the ‘Awesome 80’s’. So WSFM, I mean Triple M have decided that after finishing dead last in the latest Nielsen Media Radio Ratings they would immediately sack the troubled Shebang breakfast show and follow that up with the announcement that the Wil & Lehmo drive show is going to be axed after two years.
In a press release from CEO Michael Anderson, it was stated that Triple M are “allocating resources elsewhere”. Well once again I am miffed by this decision as the name Tony Martin and Get This spring to mind.
Theory 1
Wil & Lehmo were probably offered breakfast and refused, so they were shown the
door.
Theory 2
Triple M, the awesome 80’s and nostalgia are the new vogue, so the station will be relaunched as another WSFM in 2009? Maybe Andrew Denton or Doug Mullray might return or even WSFM might try and revive the ‘Jono & Dano’ show with Jonathan Coleman and Ian Rogerson.
In 2005-2006, Triple M was all about music and chat with variety like The Cage, The Shebang, Get This and Mick Molloy’s Tough Love. Then The Spoonman came back and Paul Murray was given his own show. It was kind of like the ‘AM’ of FM with talkback, news, entertainment and music.
But the traditional Triple M listener didn’t like hearing songs by Pink in between the segments – dilemma.
At least one can say they are running last so there is only one way to go but to sack there most successful show, Wil & Lehmo is a bizarre decision. Advertisers will be worried and in the current economic environment Triple M may have had to make the hard call but they are leaving what listenership they have in the dark.
I assume they will relaunch this nostalgic theme and try and compete with WSFM and Vega. If that is the case then they will need new presenters and they are obviously creating new breakfast and drive shows but the talent that is still signed to the station, namely Paul Murray and Phil O’Neill do not really fit with a nostalgic Triple M which leaves more questions unanswered.
If they are going down the nostalgic path then hopefully Tony Martin will be retuned to the airwaves in drive or breakfast – please Triple M bring back Tony Martin!
A decision was made to abandon ship and enter time machine in an attempt to wind back the clock and once again play the ‘Awesome 80’s’. So WSFM, I mean Triple M have decided that after finishing dead last in the latest Nielsen Media Radio Ratings they would immediately sack the troubled Shebang breakfast show and follow that up with the announcement that the Wil & Lehmo drive show is going to be axed after two years.
In a press release from CEO Michael Anderson, it was stated that Triple M are “allocating resources elsewhere”. Well once again I am miffed by this decision as the name Tony Martin and Get This spring to mind.
Theory 1
Wil & Lehmo were probably offered breakfast and refused, so they were shown the
door.
Theory 2
Triple M, the awesome 80’s and nostalgia are the new vogue, so the station will be relaunched as another WSFM in 2009? Maybe Andrew Denton or Doug Mullray might return or even WSFM might try and revive the ‘Jono & Dano’ show with Jonathan Coleman and Ian Rogerson.
In 2005-2006, Triple M was all about music and chat with variety like The Cage, The Shebang, Get This and Mick Molloy’s Tough Love. Then The Spoonman came back and Paul Murray was given his own show. It was kind of like the ‘AM’ of FM with talkback, news, entertainment and music.
But the traditional Triple M listener didn’t like hearing songs by Pink in between the segments – dilemma.
At least one can say they are running last so there is only one way to go but to sack there most successful show, Wil & Lehmo is a bizarre decision. Advertisers will be worried and in the current economic environment Triple M may have had to make the hard call but they are leaving what listenership they have in the dark.
I assume they will relaunch this nostalgic theme and try and compete with WSFM and Vega. If that is the case then they will need new presenters and they are obviously creating new breakfast and drive shows but the talent that is still signed to the station, namely Paul Murray and Phil O’Neill do not really fit with a nostalgic Triple M which leaves more questions unanswered.
If they are going down the nostalgic path then hopefully Tony Martin will be retuned to the airwaves in drive or breakfast – please Triple M bring back Tony Martin!
You are assured listeners with Martin. Otherwise the nostalgic cupboard looks quite bear unless Jono Coleman is unearthed from WSFM or Wendy Harmer, Paul Holmes or Peter Moon can be enticed to Triple M.
Alternatively if Triple M decide to back Murray and O’Neill there is still Bianca Dye who is unsigned at this stage and would be a great addition to a breakfast or drive show but they will still need to find that one wow factoring audience puller.
Triple M need to make some decisions and build a new ship because there last one has sailed.
1 comment:
Agree totally with leaving the 80s and their shoulder pads back where they below... in history.
I think we have moved well past Doug Mulray et al but I could still contemplate breakfast with a more mature Andrew Denton and Wil Anderson.
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