Now that’s one way to sell advertising space – by changing your station’s identity.
For the next three weeks, Sydney talkback radio station 2UE are running a promotional campaign with Nintendo’s Wii subsequently dropping the ‘E’ to be replaced by ‘Wii’.
It got me thinking about who else could do this?
Channel Naan perhaps could promote a brand of the Indian bread or WSFM could be renamed OPSM if they wanted to advertise glasses.
For the next three weeks, Sydney talkback radio station 2UE are running a promotional campaign with Nintendo’s Wii subsequently dropping the ‘E’ to be replaced by ‘Wii’.
It got me thinking about who else could do this?
Channel Naan perhaps could promote a brand of the Indian bread or WSFM could be renamed OPSM if they wanted to advertise glasses.
The radio station has really embraced the campaign changing their logo on the highway at St Leonard's are 'digitalising' the 2UE presenters profile pictures. Check them out! http://www.2ue.com.au/
2UE and Nintendo’s Wii promotion is a very clever marketing strategy for Wii and highlights the creativity from 2UE’s management.
2UE and Nintendo’s Wii promotion is a very clever marketing strategy for Wii and highlights the creativity from 2UE’s management.
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