Monday, August 04, 2008

Seven fires up for the Olympics


With only four days until the start of the 2008 Beijing Olympic Games, Seven carry the second half of the year momentum with another weekly ratings victory.

Week 31 (Week 23 of the Official Television Ratings) 2008 saw Channel Seven, take the overall lead as Australia’s leading network. Only 0.05% separates the 2007 victor, Seven from the resurgent Nine in 2008 with last week’s figures reading:

Seven 29.4%
Nine 27.0%
Ten 20.0%
ABC 18.1%
SBS 5.5%
Oztam

Nine’s 60 Minutes continues to be the nations most popular show but along with Nine News Sunday and Domestic Blitz, these were the only three programs the network had in last week’s Top 10 most watched shows and all screen on Sunday night.

Of the other seven shows in the Top 10 they were from Seven including The Force, Border Security, RSPCA: Animal Rescue, Seven News weeknights, Seven News Sunday, Better Homes and Gardens and City Homicide screened across every night of the week, except Saturday.

Whilst there is not much in it between Seven and Nine, the Olympics will swing the year to Seven, you cannot trump those ratings. If excluded, however, the year is still in the balance and could go either way, as a lot depends on the scramble to capture the audiences for the post-Olympic rush.

New programs are set to be launched with Seven and Nine experimenting with new formats, new dramas and new game shows. Expect to be bombarded with advertising about Seven’s new shows during their Olympic coverage.

This week Seven are launching a sneak-peak, of the Jennifer Hawkins hosted Make Me A Super-Model by screening the auditions. Seven are aiming this show squarely at the younger demographic, capturing what might be considered, a Channel Ten audience while Nine is also screening a sneak-peak of their new game show, Hole in the Wall.

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