As the athletes party the night away in Beijing, so do Channel’s Nine and Ten, so they can resume (almost) normal programming and challenge Seven in the heated ratings war.
The heats have been run, the semi-finals and final to come but the true indication of how the post-Olympic schedule is shaping up won’t be known until next week.
Ten has jumped the gun, getting out of the blocks early by launching Australian Idol on the night of the Closing Ceremony but Nine on the other hand has been a little more cautious this week schedueling a whole swag of movies with snippets of their new schedule to start a fresh next week when all the competitors will be at the same start line.
Tonight’s closing ceremony will undoubtably win the week for Seven and the momentum is set to continue with cliff-hangers needing to be resolved on Home and Away, plus all new Border Security and an Australian version of Crash Investigation Unit starting tomorrow night. Add City Homicide to that mix and Seven will have little trouble defeating Nine’s screening of two movies and Ten with Idol.
Find My Family and Packed to the Rafters is Seven’s Tuesday night plus Alan Sugar is among the networks new shows being launched this week.
Despite Nine and Ten largely conceding the week, they are also handing Seven the momentum giving them a free-run to launch a bunch of new shows which may very well find themselves and audience before Nine and Ten pick up the slack next week.
The competition may be over at the Olympics but it’s starting to reach boiling point on TV.
Quiet for the start…
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