Wednesday, June 11, 2008

Seven News thrashes Nine


Unless everyone has taken up the opportunity to watch the news on the internet, then Nine news is in trouble. Dropping the title ‘National’ has not boosted ratings as last night, Seven thrashed Nine by almost 600 000 viewers nationally.

Seven News accumulated 1.7 million viewers and was Australia’s most popular program last night while Nine News lagged in 11th position with a tickle under1.2 million viewers.

Nine lost every single market convincingly with Seven News having almost 200 000 more viewers in Sydney alone. Seven (510 000) versus Nine (307 000)

Melbourne was slightly better for Nine who lost by only 60 000 viewers. Seven (424 000) versus Nine (362 000) while Brisbane saw Seven win by a similar margin.

Adelaide and Perth were also Seven's by 43 000 viewers and almost three times the audience in Perth where Seven flogged Nine 271 000 versus 100 000 viewers.

The news for fill-in A Current Affair host Eddie McGuire is not much better who had a sensational start to the week with Monday’s ratings some of Nine’s highest with ACA attracting 1.42 million viewers nationally which was marginally behind the winning Today Tonight, 1.47 million viewers.

Tuesday was a different story as Eddie’s honeymoon finished, ACA returned only 1.21 million viewers as apposed to Today Tonight who had 1.5 million viewers and like Seven News had the highest current affairs audience in every major capital city.

Million Dollar Wheel continues to struggle and could now realistically be facing the axe delivering only 561 000 viewers to the news and current affairs hour while Deal or No Deal provides Seven News and Today Tonight with 937 000 people.

So what is so different that makes Seven News more popular?

The lead-in? The reporters? The presenters? Peter Meakin?

And what will Nine do?

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