Monday, June 16, 2008

Kochie’s Choirs isn’t Singing Seven’s victory song

Battle of the Choirs debuted last night with almost 1.5 million viewers in the key 7:30PM Sunday Night slot but they were still 300 000 viewers behind the resurgent 60 Minutes.

Despite the challenge from Choirs, Sunday night was still Nine’s with Domestic Blitz, 60 Minutes, CSI and Without A Trace all winning their time slots.

The audience share was:
Nine 30.4%
Seven 27.9%
ABC 19.2%
Ten 18.5%
SBS 4.1%


OzTam

Choirs numbers are solid but Seven will be disappointed with that figure. The network would have expected the show to beat 60 Minutes and possibly hit the 2 million mark.

While 1.5 million is not a failure, it is also not a win and that figure will likely decrease next week.
Channel Ten’s figures are more of a worry sliding under 20%. Big Brother continues to bomb and is a liability for the network while Rove did not even get to 900 000 viewers.

Fast-track Australian Idol because that is the only show that may save Ten in 08.

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