Gordon Ramsay has been a surprise ratings success for Nine with a few instalments from the celebrity chef sitting in the bank.
- Ramsay’s Kitchen Nightmares
- Kitchen Nightmares (USA)
- Hell’s Kitchen (UK)
- Hell’s Kitchen (USA)
- Gordon Ramsay’s Boiling Point
- Beyond Boiling Point
- The F Word
Some of these have been broadcast on Nine all ready while others have been shown on Foxtel’s, The Lifestyle Channel. On the back of Ramsay’s success Nine have commissioned an Australian instalment from the celebrity chef.
While Ramsay has worked for Nine, broadcasting his shows three nights a week is over the top and Nine face the risk of not only overexposing the celebrity but burning out the series.
If Nine become too reliant on Ramsay then other programs will start to be doubted. Having Ramsay in three prime time slots is dangerous despite the short term advertising success and audience appreciation I think Nine are overdoing it.
From next week Nine will scale back to two Ramsay’s a week with Kitchen Nightmares (USA) on Tuesday’s at 8:30 and Hell’s Kitchen on Thursday’s at 8:30. Running two different Ramsay series is more manageable for Nine which should continue to rate.
I don’t think Nine have shown Boiling Point, Beyond Boiling Point or The F Word but if they can (and I assume they have) secure the rights to these shows then I expect them to be shown this year and rate well for Nine.
Following chef’s is an interesting television series and both Nine and Ten’s daytime cheffing shows, Fresh and Huey’s Cooking Adventures respectively rate extremely well for daytime television. Jamie Oliver has also had success for Ten whilst Seven failed with My Restaurant Rules and Aristos: Surprise Chef plus the mediocre results of The Chopping Block on Nine.
So why is Ramsay such a success?
His swearing, his bad temper or his good food?
- Ramsay’s Kitchen Nightmares
- Kitchen Nightmares (USA)
- Hell’s Kitchen (UK)
- Hell’s Kitchen (USA)
- Gordon Ramsay’s Boiling Point
- Beyond Boiling Point
- The F Word
Some of these have been broadcast on Nine all ready while others have been shown on Foxtel’s, The Lifestyle Channel. On the back of Ramsay’s success Nine have commissioned an Australian instalment from the celebrity chef.
While Ramsay has worked for Nine, broadcasting his shows three nights a week is over the top and Nine face the risk of not only overexposing the celebrity but burning out the series.
If Nine become too reliant on Ramsay then other programs will start to be doubted. Having Ramsay in three prime time slots is dangerous despite the short term advertising success and audience appreciation I think Nine are overdoing it.
From next week Nine will scale back to two Ramsay’s a week with Kitchen Nightmares (USA) on Tuesday’s at 8:30 and Hell’s Kitchen on Thursday’s at 8:30. Running two different Ramsay series is more manageable for Nine which should continue to rate.
I don’t think Nine have shown Boiling Point, Beyond Boiling Point or The F Word but if they can (and I assume they have) secure the rights to these shows then I expect them to be shown this year and rate well for Nine.
Following chef’s is an interesting television series and both Nine and Ten’s daytime cheffing shows, Fresh and Huey’s Cooking Adventures respectively rate extremely well for daytime television. Jamie Oliver has also had success for Ten whilst Seven failed with My Restaurant Rules and Aristos: Surprise Chef plus the mediocre results of The Chopping Block on Nine.
So why is Ramsay such a success?
His swearing, his bad temper or his good food?
Ramsay has a personality and that is where the show is based, around him, not his cooking but his ability to engage with people and obviously audiences.
Bring on the Aussie instalment.
Bring on the Aussie instalment.
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