Friday, May 02, 2008

How much time do you have to develop an audience?



As Canal Road heads towards the sunset of Australian drama’s another unlikely Nine product, Two and A Half Men is now returning healthy audience numbers.

Over Summer and up until now, Nine have showed Two and A Half Men repeats at 7pm. The show has never really rated for Nine and has been given ample opportunities to develop an audience since the show debuted on Nine in 2004 until the last month the numbers have edged over one million.

When Nine decided to schedule Two and A Half Men at 7pm there was a lot of deserved criticism because of the shows performance but now Nine would be laughing.

Admitingly they are not beating Home and Away but the show commands over one million viewers every night and two new episodes were showed on Wednesday which returned 1.2 million viewers narrowly defeated by RSPCA: Animal Rescue and The Real Sea Change.

Viewers decision to now watch Two and A Half Men is difficult to understand but now Nine haven’t scheduled the show next week instead Fire 000 with Search and Rescue will air at 7:30pm.

It still makes you wonder why Nine would pull Canal Road after only two episodes, so how much time do you give a show to develop an audience? Moreover how many opportunities do you give a show to develop an audience?
Clearly Two and A Half Men have been given plenty but finally a result.

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