So audiences now demand comic relief and the end of the day. Driving home, sitting on a bus or riding in an overcrowded train, people don't want music they want The Akmal Show, Hamish & Andy or Will & Lehmo.
Is there now much difference between and FM or AM drive-time shift? They both have talk, talkback and less and less music.
Perhaps its the ipod revolution, myspace and the internet that is allowing audiences to get their own music and not rely on the good old wireless, but why, now does each younger audience music station have a talk-based drive shift?
Music countdowns come-back in during the night-time and the philosophy seems to be less talk, more music while you are at work. Will any of the FM leaders restore a music based format?
The quality of the talent in drive has also picked up with the untested and somewhat politically incorrect comic Akmal Saleh with Kate Ritchie on NOVA. 2DAY have networked the popular Hamish and Andy duo which seems to have the FM drive momentum.
Triple M have answered the cry on April 2, installing former Glass House and Triple J breakfast presenter Wil Anderson to their drive shift with former SAFM breakfast anchor Anthony 'Lehmo' Lehman.
In the case of the first two, Akmal and Hamish&Andy will be more comic and probably stupid, while Wil and Lehmo will focus on political and news satire.
But what is funny?
In the aftermath of the University Massacre in the United States last week, Will and Lehmo responded by asking their audience to call in and share who in their office would be the most likely candidate to perform a massacre?
Comedy or Distaste?
Say no more... YOU decide
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment