Infotainment is the buzz word that news-makers are concerned about because of the perceived preference that audiences what light-hearted, information and entertainment instead of the harder, more serious news.
The changes witnessed in all forms of media, such as the casual more chatty Sunrise breakfast television program which now outrates rival Today is one example of the changing nature and interest of audience.
Even radio, with 2UE's Mike and Fitz Breakfast Show being more light hearted than rival Alan Jones. But why are audiences so interested in this 'coffee chat' gossip?
Britney Spears latest movements, the Anna Nicole-Smith saga and even the movements of Mercedes Corby are all news items that radio, television and newspapers place high emphasis on reporting.
It's not news - it's gossip. So what is news?
There is a continual decline in interst in international news stories or a crisis in a remote region. Surely there are more pressing issues than Britney's head being shaved.
Audience's lack of interest in wars in the middle east, regional pacific unrest and even aids in Africa is a poor reflection on the dumbing down of society.
We are isolating ourselves, becoming arrogant and to overly concerned in celebrity gossip, that we are becoming less inteligent.
A stronger focus on international news is needed to place ourselves in society so that we do not get to wrapped up in ourselves and our own little world.
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