Seven makes it 2/2

Week 2 of the television ratings and its appearing that it could be ‘7 in 07’. The crop of American dramas, aggressive Sunday night programming and a new installment of the successful Dancing With the Stars and Nine programmers would be getting worried.

Week 1 saw Seven defeat Nine by 0.1%, without a Sunday night line-up of Australia’s Got Talent, Ugly Betty and Grey’s Anatomy. With Week 2’s results being just released, Seven convincingly won by 4.8% capturing 31.0% of the audience with Nine behind on 26.2% and Ten struggling with 20.8%.

Seven’s ‘Beautiful Sunday’ will be tested tonight when mile-high airhostess tells 60 Minutes reporter Peter Overton about her sex romp with Ralph Finnes. Will 60 Minutes claw back from Seven’s most popular show, Ugly Betty who scored over two million viewers in its first week.

Nine must be concerned that Seven has launched an aggressive and so far successful Sunday night which sees Seven dominate all nights bar Thursday, which Nine hold strong with high-rating RPA and Missing Persons Unit.

The worry for Seven is it’s Thursday with poor returns for How I Met Your Mother, which has seen the formerly successful My Name is Earl and Lost underperforming and Bones struggling to make headways.

If Seven get Thursdays right, then Nine will be demoralised. Nine will be disappointed with their underperforming dramas and the much anticipated The Code: Crime and Justice failing to draw the audiences that would rival Border Security, while 1 V 100 ratings continue to fall.

Ten seem to have got it wrong with their big local productions, The Con Test and Celebrity Dog School and The Biggest Loser not living up to their expectations. The head of programming David Mott would have to be concerned with the current performance of Ten.

Just how long until the first scheduling changes will be made at the three major networks? Will Nine gamble with The Lost Tribes, Mania and Sea Patrol to try and turn around their fortune or will it be ‘7 in 07’?