Children are starving... people are dying... the Prime Minister is about to ratify Kyoto BUT much more important to all us internet savvy consumers is that social networking giant facebook has dropped the ‘is’ in its status updates.
According to the one of three lead headlines at 8AM this morning on smh.com.au the social networking site was under pressure after more than 60 000 users had joined a group asking for the removal of ‘is’.
Having given into consumer power, facebook has made the change, for the better.
I find it interesting how this story makes the lead stories on SMH. What do we need to do to make NEWSWORTHY news.
The television news and current affairs shows are changing noted with the success of the ‘Sunrise’ formula.
Radio to some extent is looking away from comedy as we embrace the likes of Kyle & Jackie O who do ‘entertainment and gossip’ but there are still ratings for NEWS programming such as Alan Jones on 2GB and Adam Spencer on 2BL.
The radio medium has not been radically changed so much as TV but this will probably change when the likes of Jones retire.
Newspapers adapt to the changing tastes of the consumer with SMH now producing tabloid liftouts focusing on gossip and lifestyle.
The internet, the online news medium has introduces the world to a whole new on demand dimension with news as it breaks, pictures, video streaming and updated text.
So the new on-line consumer is the one particularly interested in all this ‘tabloid’ news. It may shock some but not a lot of internet users who see such a trivial piece of news as one of the lead stories.
