Sunday, October 21, 2007

The last throw of the dice

A disastrous year for Channel Nine and incoming chief David Gyngell faces an uphill battle rebuilding the network and finding its glory. Christmas could come early for Gyngell who tomorrow night launches Multi-Millionaire hosted by Eddie McGuire in a desperate attempt to win back viewers.

The five-million dollar prize money plus the $10 000 on offer for viewers is the sweetener that will hopefully return viewers to the embattled network. Should Multi-Millionaire work then Gyngell will be at least starting his tenure on the front foot.

Viva Laughlin also debuts after Millionaire with Australian entertainer Hugh Jackman starring. Will Millionaire and Laughlin dethrone Seven’s Monday night power house of Border Security, The Force and City Homicide?

I suggest not, this is the last throw of the dice for Nine as this same week the network launches the doomed to fail new series, The Farmer Wants A Wife. Not a chance that this one will rate or pull any more viewers than McLeod’s season finale last week.