Has Seven's horse bolted too early

In a tv market dominated by ratings and revenue, Channel Seven headed by David Leckie have had a stella year-to-date. In Sydney a dominant Sunrise, News and Today Tonight have usurped Channel Nine's long dominance as news and current affairs leader.

With Leckie and Peter Meakin, Seven have all but brought about a new leader in news and current affairs. David Koch and Melissa Doyle, Seven's own born stars still blow Nine's Today Show away every weekday morning. As well Ian Ross and Anna Corren win the competitive 6-7pm news hour in Sydney each week night.

Nine has now answers to-date. The week Peter Harvey read the news, ratings in Sydney increased, could he be the unlikely hero for Nine?

With The Catch-Up failing to impress, The Lost Tribes, The Nation and a bad crop of failed American dramas in 2007, Nine has really felt the effects and will become Number 2 for the first time.

But has the horse bolted on Channel Seven?

Over zealous programming perhaps in their first half year scheduele with Ugly Betty, Grey's Anatomy and The Life of Brian trying to challenge Nine's dominant Sunday Night line-up. Overall it failed to make too many in-roads into 60 Minutes or CSI.

Now Seven's cupboard is looking somewhat bare forcing the network to screen movies on Wednesday evenings when they could have held back the likes of Betty or Grey's. I think Seven went too hard too early and the effects have been felt with poorer than expected ratings for Hereos, Lost and Prison Break.

If Seven had saved some of these shows then their second half dominance would steamroll Nine who have just launched the impressive Sea Patrol.

Seven still have another series of Dancing to air, plus Shark and the debut of Kath and Kim on commercial television. Border Security, RSPCA rescue and Medical Emergerncy are delivering strong 7.30 series but the 8.30 scheduelling is questionable.

Nine could have counteracted this with holding one of their big shows like CSI or CSI (do they have anything else) back and made a real go of part 2, 2007 but there is much more needed to be done at Nine than a few imorts.

Since the Packer's sold Nine, who is in charge and what is happening? Will there be a total overhaul or will Bert Newton and Ray Martin be presenting Today and the news?

Maybe Humphrey B Bear could save the ratings but this second half of the year looks very very interesting