Thursday, May 24, 2007

Television Stations Focus on Different Nights but Fail Others

Nine have finally decided they'd attack Tuesdays and give Seven some competition. After conceeding to Dancing With the Stars, nothing has worked for the embattled network who is yet to win a ratings week this year.

It would have made sense to attack Tuesdays when Dancing went wrapped up its recent season and It Takes Two returned. Clearly there is not as much interest with It Takes Two down almost half a million viewers than Dancing in that slot.

It should be more but Nine have not offered any competition, rather screen repeats of 20 to 1, CSI and the failed Justice, I Shouldn't Be Alive, Amazing Medical Stories, Extreme Makeover and anything else that won't rate. Finally Nine have moved new episodes of CSI: NY to Tuesdays at 8.30PM, plus the return of the re-branded Crime and Justice plus a new series, Neighbours At War.

Hopefully these will become alternatives to the horrible It Takes Two which should be the last series.

While Nine sharpen it's Tuesday line-up, Seven look to claw back Thursday's by moven Heroes to 8.30 and Lost back to 9.30. The proof will be in the ratings results tomorrow but the expense will be on Wednesdays with Seven more or less conceeding the night but screening a one hour version of Police Files Unlocked.

Seven are hedging there bets with House on ten, Chaser on ABC as the leaders for Wednesday nights.

It's negative tactics, but so are networks showing repeats or specials when there are events on other channels that they know will lose them the night. Seven screening a movie during State of Origin and Nine showing repeats all this week because Origin will win them the week.

Get serious television executives and get competitive. Nine show repeats because they don't have the rating-winning programs but Seven are just as average.

Lets see some quality and variety...

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