NOVA - sounds different?

Does it? I can’t see how NOVA is any different to the AUSTERO ‘TODAY’ network. When NOVA started they were more provocative, smart asses but now they are just another station that is turning closer and closer to teen hits rather than the demographic of youth and ‘sounding different’.

I want to say, I am not a DMG basher. I may seem to have taken a stance against VEGA and now NOVA but in actual fact I am a big NOVA fan and thought their station was tops. Now, it lacks definition with a tired on-air line up and schedule.

Merrick and Rosso have been the brekkie duo since NOVA began and are just about on their last legs… Their jokes are repetitious and their content is obviously whaling. Dave Rabbett, I like. He has a different accent, yes he is a kiwi but he is a little bit brash.

The afternoons with Lizzie, again an underutilised talent at NOVA. She is wasted in the daytime arvo shift and Bianca Dye does nothing for the drive home.

Thank god Fridgy and Matty have finally been replaced by Jabba. He is a talent, he is a name and he was been underutilised in Brisbane. Jabba will increase NOVA NITES but their concept is non to dissimilar to the HOT 30 countdown with Lowie.

SO you have to ask, does NOVA want to sound different? The marketing strategies and the direction at the station has obviously been neglected to deal with the migrane that Vega is.

In doing so and looking out for Vega, NOVA has had a drop in ratings and comparatively now Kyle and Jackie O have raised Sydney ratings on 2DAYFM. Added, Triple M is now defining itself as ‘music and shows’ and brought back the hilarious Tony Martin with newcomer Ed Kavelee.

These guys are good, they are funny and something new. ARN has launched a new brekkie show with Sammy, Subby and Alan with Lars Peterson as anchor. This may also find some new listeners but they would more than likely be stolen from the ARN owned WSFM graphic or Vega.

Now what does NOVA do? Find a brash, funny, drive team. Try something new and different. Put someone provocative or controversial. A Tony Martin, a Chaser Team or Bessie Bardot. NOVA will continue to slide unless the station is better defined, its music content is re-formatted and even consider blooding a late night show showcasing, unsigned and indy talent.

Something like the ‘UMS’ my term for this sort of music (un-main stream) with a Robbie Buck or a Triple J sell-out or something. JUST try something different, who knows – it may work…