2U-Wii

Now that’s one way to sell advertising space – by changing your station’s identity.

For the next three weeks, Sydney talkback radio station 2UE are running a promotional campaign with Nintendo’s Wii subsequently dropping the ‘E’ to be replaced by ‘Wii’.

It got me thinking about who else could do this?

Channel Naan perhaps could promote a brand of the Indian bread or WSFM could be renamed OPSM if they wanted to advertise glasses.

The radio station has really embraced the campaign changing their logo on the highway at St Leonard's are 'digitalising' the 2UE presenters profile pictures. Check them out! http://www.2ue.com.au/

2UE and Nintendo’s Wii promotion is a very clever marketing strategy for Wii and highlights the creativity from 2UE’s management.

Charlie Sheen Channel

Just when too much Charlie Sheen is not enough… now Nine are giving us more.

Not only can we see the sex addict five times a week for half an hour but now Nine are screening Two and A Half Men more often than the news.

Monday’s 7-8PM (two episodes)
Tuesday’s 7-7:30 PM and 7:30-8:30PM (three episodes)
Wednesday’s 7-8:30PM (three episodes)
Thursday’s 7-7:30PM (one episode)
Friday 7-7:30PM (one episode)

That makes 10 episodes a week and only seven nightly news bulletins!

But it is working as Two and A Half Men is very competitive and occasionally beating Home and Away (Seven) and the Wednesday hour from 7:30-8:30 has been Nine’s most popular show of the week.

Strange isn’t it that this sit-com couldn’t rate for Nine in it’s first six seasons until the network took a gamble and scheduled the comedy for the 7pm slot, weeknights over summer and the show has survived ever since.

It’s genuinely funny and I for one have been converted to Charlie Sheen’s dead pan humour.

Let’s just hope Nine have learnt their lesson from ‘over-exposing’ too many products and shows. Gordon Ramsay appears to have all ready been killed off after being a star at the start of this year seeing two new instalments of Hell’s Kitchen and Kitchen Nightmares axed after only one episode – after the Olympics and where is the millionaire, Eddie McGuire?

Sheen and Two and A Half Men have grown from strength to strength – if only Nine could get Sheen to read the news or A Current Affair, they might be winning the ratings.